Bicycle brand ranking Groundhog MARMOT: how to develop the next recession bike brand? The global economic crisis, the slow development of the domestic market, industry growth slump ...... a variety of external factors constraining economic environment we are in, to brand development and bring many unpredictable negative force majeure, resulting in the development of our The plight of the factors. However, since ancient times, with the fortunes of interdependence, the world's top sports bike brand rankings MARMOT Groundhog want to say today is that a large depression in the economic environment, and sometimes may not be entirely a bad thing, it will give us the opportunity for development, The key is whether you looking for a way to seize the opportunity. Well, a bike brand, how to break through the obstacle in a bad economic environment, access to development? First of all, ideas determine. Whether it is because the environment is not good to give up the helm of the brand or the attempt to change the status quo of the conservative faction are definitely not get the opportunity to develop adversity, in the development of the market, the "change" is the only truths. Modern commercial society, the traditional business model of bike already been changed, although the domestic bike market has great potential, but the face of fierce competition and not a small development constraints, if the big economic conditions do not "to force", then relying on a bicycle market demand, strict cost control and flexible mode of operation is very difficult to survive, let alone develop it. So the sooner give up cycling brand opportunism psychology, to complete the transition, the sooner out of the woods, to seize growth opportunities. The direction of the transition, is the core competitiveness. Simple point, is that you must have your competitors are difficult to imitate advantage. For example, from a simple bike into a bicycle manufacturing innovation into a competitive bike brand value creation from the brutal price competition, only with the core competitiveness, a bike is the real brand can get a foothold in any economic environment, survival and development basis, with a strong competitive edge, get priority development opportunities in depressed economic environment. In addition, the need to create sustainable profits. Profit is an essential element of any bike brand to survive, one of the ultimate goal is the pursuit of the brand. One way to obtain profit bike brand there are many, but if profits are not sustainable but the short-term nature, and would thus bring a lot of "consequences", such as: price competition, the homogenization of competition, from the long-term interests, which are detrimental to the development of the brand, not to get rid of the adverse economic environment, has made a positive force development opportunities. So, through innovative approaches, the pursuit of individual goals, avoid the homogeneous competition; making a profit on the basis of value, to obtain sustainable profit bicycle brand is already the focus of efforts in the direction. A bike brand, with the transformation of the idea if the new business model, with its own core competitiveness and create a sustainable profit, then even under another tough economic environment, it will be by virtue of these others can not imitate gain market advantage and development, while depressed economic environment will help it eliminate a large number of competitors in the market, make more space, after the cold winter is the vitality of spring, through the economic recession bike brand, deserved to usher in a new era of great development! Note: The above information refer to mountain bike brand MARMOT MARMOT BIKE Groundhog official website http://gd.sina.com.cn/zhj/chanye/2015-01-14/161411476.html http://www.clii.com. cn / zhhylm / zhyylmKeJiHuanBao / 201501 / t20150104_3865360.html