Top Groundhog Groundhog bicycle sales where top bike for mountain bike sales Tianshuo MARMOT Groundhog: Where is the way traditional bike shop? In the "bicycle industry will usher in a massive inverted shop tide" in an article, MARMOT Groundhog brands give you a detailed analysis of the online channel, the public transport network has improved steadily changing industry segments and consumer demand for the traditional four factors Bicycle travel retail market has brought huge impact and make a traditional bike stores in the next three years will usher in a wave down the shop tide predictions. However, in the end of this article, we also mentioned: as long as if a good grasp of rhythm and social needs of the market, good transition bike stores, will certainly have a turning point, even anti-Sheng decline. In fact, you want to do the transformation, a slice of the market in the new industry, you have to do the following aspects. One. Traditional retail channels and new network marketing new model combines a network publicity must be combined with the physical experience so that consumers have a better experience and feelings, that the various models of electric cars filled the entire store's extensive sales practices, so that consumers will know what to do. Instead, find ways to make consumers feel the charm and pleasure when riding in the experience of the product. The online channel is the development of large momentum, do not want to be kicked out of office, you can only think of ways to take advantage of the power of good new network. Water can carry a boat can capsize, the development of a network of compressed traditional retail market, but also for the next line of stores and products online presence and expand awareness, etc. to provide a positive role, a combination of both, is the way out. II. Retail model to the transformation of the traditional wholesale model proxy bicycle retail stores mainly in the model-based product, a quick glance, the risk of this model is smaller, higher profits, but in the new competition in the market, it will restrict stores development of. The Acting wholesale products business model will bring greater opportunities and more profits, mainly due to the wholesale model agent possess exclusive protection area, the purchase price advantage, fast shipping, year-end rebate subsidies can quickly open the market and other retail outlets single catch, incomparable absolute advantage. With the middle part of the profits are increasing and decreasing in accordance with this rule, try to compress the middle part, this shift not only make you get to a large extent the cost savings, but also to grasp the more regional business initiative so you bigger, deeper regional market for the development of your own and you do downstream retail objective conditions. Three. Simple transformation of the traditional trading business model to a new business model business model is mainly trading bicycles, this model in today's competitive market, has no advantage at all. Direction of diversification is the development of new business models, to carry out a bike rental, buy a bike, bike O2O mode ...... agency brands to promote their own cycling culture and build the sport of cycling clubs, etc. These initiatives not only good customer experience, do not know promote sales sense, better training and interactive consumer loyalty and stores, tack stores and strengthen customer. Four. Traditional high-end products to the transition of new products, a survey statistics: 2013 Chinese sports bike market reached 89 to 94 billion yuan, the growth rate of 28.9-29.8%, and forecast 2023, Chinese sports bike market growth will reach 20%. This is a clear description of the data, the Chinese bicycle market is undergoing change, the market share of high-end sports bike is constantly expanding, and has great potential. The traditional means of bicycle retail stores, certainly can not meet the new demands of getting this community, and make timely adjustments, the introduction of new products is the development of high-end sports outlet. Atrophy of the traditional bicycle travel market, but also the rise of high-end sports bike contrasting market, a traditional era has passed, and the future of high-end sports bike, but was about to begin, grasp the opportunity, CANNONDALE, MARMOT groundhog, LOOK Locke the world of high-end sports bike brand is also complicated by force China into the high-end market, but also to have some ideas, concepts line traditional bike shop can bring new business opportunities. Finally, the transformation of the bicycle retail stores in addition to the above four points, but also to work hard in the service, after all, the line for the survival of the store, the service is the core competitiveness of business. Transformation, is a careful coexistence requires courage and work, but I believe there is a real concept, knowledgeable car shop owner or just starting an exercise bike industry entrepreneurs, market development and changes in the tide, must be able by virtue of courage and care successful transition, windy mall. Note: The above information refer to mountain biking MARMOT Groundhog official website of China http://www.marmotbike.cn/ http://www.clii.com.cn/zhhylm/zhhylmHangYeZiXun/201409/t20140928_3859619.html http: // news .dichan.sina.com.cn / 2015/01/21 / 1309099.html